Step 1: Selecting Event Type
From the Events page in your account Click the Add Event Button. Next Click Outreach Event and then Click the Create Event button.
Step 2: Select Event Type
Click Webinar and then Click the Create Event button.
Step 3: Event Details
Event Name: You will need to enter a name for your event. This is customizable but we do highly suggest that you include the name of your firm in the event name. We also recommend making it clear that this is a 'mailing list' or a 'subscription'.
Event Tags: Are not required but can be helpful in keeping the main event page in your account organized and easily searchable.
Event Description: This is an external description and will show in the top left corner of the event summary page, as well as on Flo Forward (if shared publicly).
Invite Only, Check In and Law School Event: Should all be set to No. This will allow you to have the most broad applications possible!
Step 4: Date, Time, and Location
The next section of setup includes more basic information such as the event date, start and end times, and registration end time. In this section, we recommend setting the dates far in the future to collect the most subscriptions. We also recommend setting the Conferencing Link to N/A.
Step 5: Qualifying Questions
These are questions that can be used to gather additional information about your students. The questions are optional for you to use and are customizable. These questions would be asked during the registration/sign-up process.
You can Add or Remove questions and are allowed to include up to 8 qualifying questions in the event. Edits to qualifying questions can be made but remember that these edits are account-wide and not just applicable to the specific event you are creating.
Step 6: Candidate Documents
Through the candidate documents section, you can request documents such as resumes, transcripts, or writing samples.
Step 7: Feedback on Candidates
Flo offers the ability to collect feedback on event attendees from your members. This should be turned off for mailing lists.
Step 8: Emails
Confirmation Email to Candidates
This email will be sent immediately once a candidate registers. It will not send if you manually add them to the event. This email type does not offer the ability to customize the timing and is always immediately after registration.
Reply to- This will default to the admin who is logged in creating the event, but you have a dropdown to choose from any of the admins emails.
Subject- This is customizable, but a sample subject is provided.
Body- This is customizable, but a sample message is provided. This is where you can confirm their registration/subscription to the mailing list.
The labels at the bottom of the box for Candidate First Name, Candidate Last Name, and Event Name are variables. Anywhere you insert a variable, that piece of information will automatically fill in when the email is sent.
The rest of the emails should be off:
Forward Visibility settings
Forward Visibility settings allow you to post your recruiting events, from office receptions to campus tabling days, on Forward Events. This means brand awareness with the 12,000+ top law students using Forward to find networking opportunities, apply to jobs, and more!
How do I post my event?
Click into the Outreach Event in your account
Look for the "Forward Visibility" button at the top of the page.
Choose "Post on Forward" or "Do not post on Forward."
Use "Event Targeting" if you only want to market your event to students from certain schools. Leave it blank to show the event to all students. Make sure to click Save.
You can see the Forward settings from the main event page:
We'll remove your event from Forward automatically when your registration deadline or date of the event passes.













